By Carla

Leal

Branding

Web & Mobile Design​

Marketing

+

My hobby

I'm Carla Leal

A digital product designer and marketer.

Passionate about crafting unforgettable experiences and providing companies with innovative and user-centric solutions.

My approach blends research, strategic design and flawless execution to develop digital products that address real-world challenges and deliver tangible value for businesses. With a collaborative and results-driven mindset, I work across all stages of the design process, from conceptualization to design, ensuring intuitive and functional digital experiences.

My work has been on converting complex issues into straightforward, user-friendly solutions that are accessible to everyone.

In my free time, I love letting my imagination fly, getting my hands dirty of resin.

¡Scroll down to discover my works and hobby creations!

Contact me to build something great

BRANDING

WEB & MOBILE DESIGN

MY HOBBY W/JASMONITE

Educational

2024
Master in Digital Marketing
UNIR
2020
Expert Titulation in Online Teaching
UOC
2019
Master in User Experience Design (UX)
UNIR
2015
Master in Digital Projects Management
ELISAVA
2012
Degree in Design
ELISAVA

Certifications

2025
AI for Designers
IDF
2025
Design Thinking
IBM
2024
WordPress & Elementor Pro Certificate
Udemy
2023
Google Ads & Analytics Certificate
Google
2022
Disruptive Design Method
UnSchool
2022
Circular System Design
UnSchool
2021
UX Design Professional Certificate
Google

Pixels

with Purpose

Since 2011

Experience

I played a key role in shaping product strategies, defining design standards and fostering a user-centered approach across all projects. I provide leadership and mentorship to a team of designers, guiding them through complex design challenges and driving continuous improvement in design methodologies and processes. My work contributed to the successful launch of several high-impact digital products.
[Lead] UX, Digital Product Designer & Strategist LeadGFT
[Lead] UX, Digital Product Designer & Strategist Lead
I'm responsible for leading the HCI subject, tutoring both undergraduate and master's final projects and participating as a member of evaluation committees. My role included guiding students through the complexities of user experience design, usability and interaction principles, while providing personalized feedback and support throughout their academic journey contributing to a hight quality development of future professionals.
[Lead] Mentor of Human Computer InteractionUOC
[Lead] Mentor of Human Computer Interaction
I was responsible for designing and developing innovative digital products and business models that aligned with the company's strategic goals. My role involved conducting market research, identifying customer needs and translating insights into viable product solutions and business strategies. I led the conceptualization of user-centered digital experiences, focusing on optimizing customer journeys and enhancing product performance.
[Senior] Product & Digital Business Model StrategistHOLALUZ
[Senior] Product & Digital Business Model Strategist
I was responsible for leading the design and strategy of digital products and services, with a focus on enhancing user experiences and driving business outcomes. My role involved conducting in-depth user research, leading workshops and design sprints, creating wireframes, prototypes, high-fidelity interfaces and collaborating with cross-functional teams to ensure the successful implementation of design solutions to get a significative user experience.
[Senior] UX/UI Designer & Digital StrategistLUKKAP
[Senior] UX/UI Designer & Digital Strategist
I was responsible for designing and executing creative visual solutions for various advertising campaigns, ensuring alignment with brand identity and client objectives. I contributed to the ideation, conceptualization, and production of diverse advertising materials, from branding elements to promotional content. Additionally, I ensured that all visual designs enhanced user engagement and effectively communicated the desired messaging.
[Junior] Graphic Designer & PublicistTOORMIX
[Junior] Graphic Designer & Publicist
I was responsible for creating, developing, and executing advertising and visual strategies aligned with the brand’s identity. I managed branding, visual communication and marketing projects, ensuring that creative outputs adhered to the brand's high standards. Throughout my tenure, I successfully enhanced the visibility of key products and increased customer loyalty through innovative and effective design and advertising proposals, according to the sector trends.
[Junior] Designer & PublicistTOUS
[Junior] Designer & Publicist